Home Healthy Diets BEIS Climate Plan Urging Plant-based Diet Deleted

BEIS Climate Plan Urging Plant-based Diet Deleted


08 November 2021 | Updated 09 November 2021


The Department for Business, Energy & Industrial strategy recently published a Net Zero principles report that recommended plant-based diets, however this was deleted and the government claim it was released in error.

The academic research paper was written by the Behavioural Insights Unit, also known as the Nudge Unit. The document was obtained by the BBC and some other publications before the swift backtrack. It was also later put online by Alex Chapman, a researcher at the New Economics Foundation. This comes at a time when sustainability and CSR is a hot topic, given the hopes and expectations surrounding COP26 negotiations.

The research is comprehensive and balanced, with an approach that considers both encouragements of structural legislative changes and of individual action in four key areas – the focus needs to be driven for net-zero initiatives on diet, home energy, aviation and electric vehicles.


Balancing Tiers of Effecting Progress


A combination of upstream, midstream and downstream policies are advised. The distinction between these can be likened to the recent pandemic:

  • Downstream action entails guiding people’s autonomous decisions, for example by suggesting precautionary measures for COVID safeguarding like keeping distance from people and washing hands.
  • Midstream action entails influencing direct environments, such as by imposing rules about large gatherings like making tests and masks mandatory in certain settings.
  • Upstream action entails influencing multiple facets of society simultaneously through indirect, broad stroke decisions, such as by national lockdown for all but essential services.

In regards to the unit’s advice for diet laws to be made in this manner, the paper proposed a high-carbon food tax similar to the recently introduced sugar levy, noting that “livestock is a disproportionate driver of emissions, land-use change, freshwater use, and a major source of other pollutants. Shifting dietary habits towards more environmental options (e.g. plant-based, local) and enabling sustainable agriculture is fundamental to achieving Net Zero.”

They also found that “food consumption is a largely automatic, habit-based behaviour, strongly driven by cues in our environment. [The] meta-analysis shows that altering the choice environment is more effective than prompting or imploring people to make more sustainable or healthy choices. This suggests that effective diet-related interventions will lie at the intersection of upstream and midstream strategies, with a lesser role for downstream interventions targeting individual hearts and minds.

With this in mind, it would suggest the need to introduce more incentives or regulations on top of the current net-zero targets. Compass Group, the UK’s largest food and services provider, took on this initiative themselves and brought together several climate experts to discuss building a sustainable food system.


Reluctance to Revolutionise?


Despite this, the Department for Business, Energy and Industrial Strategy told the BBC that it has “no plans whatsoever to dictate consumer behaviour in this way” when questioned about the removal of the document. However, actistists are pushing for the opposite. Veganuary, the global organisation encouraging people to try vegan in January and beyond, used eye-catching “Houston, We Have a Solution” ads appearing on public transport and billboards across Glasgow as global leaders gathered for COP26. The Global Conference of Parties was initially well received in advance for highlighting their focus on plant-based, locally-sourced low-carbon meal offerings for delegates – yet it has been heavily criticised in retrospect for still providing a menu that was actually almost 60 per cent comprised of meat, fish and dairy.

Veganuary’s message is backed by over a dozen scientists and environmentalists, including US rocket scientist Olympia LePoint, British aeronautical engineer Vijay Singh, German astronomer Anna Frebel, Science Director of Scotland’s ClimateXchange Professor Peter Smith, as well as conservationist Chris Packham and Greenpeace UK who have all signed an open letter stating:

“Tackling the climate crisis isn’t rocket science! We already have a solution that can drastically reduce greenhouse gas emissions – moving to a plant-based diet. What we need now is for politicians and policymakers to prioritise diet change to protect our planet.”

With another recently leaked report from the IPCC stating “plant-based diets can reduce emissions by up to 50 per cent compared to the average emission-intensive western diet”, it is clear there are vested interests holding back some of the most instrumental changes that could be made to gradually shift catering legislation towards lower-carbon options.


Veganuary’s Promising Take-up


Veganuary’s Head of Communications, Toni Vernelli, said “Climate change is at the forefront of everyone’s mind and one key solution is at everyone’s finger-tips, their fork. Changing our diets is crucial to cutting GHG emissions but can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.”

A survey published last month found that six months after completing their one-month Veganuary challenge, 82 per cent of those participants who were not vegan when they signed-up had maintained a dramatic reduction in their animal product consumption. Thirty percent were still eating a fully vegan diet, 38 per cent were eating at least 75 per cent less meat and other animal products than pre-Veganuary and 14 per cent were eating at least 50 per cent less. Veganuary was more popular in 2021 than ever before, for reasons outlined in our article earlier this year.


Picture: a plant-based meal.

Article written by Bailey Sparkes | Published 08 November 2021


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